Your Humanitarian Contribution with Every Purchase

Your Humanitarian Contribution with Every Purchase

July 29, 2021

For those of you who know us, you know that people are at the heart of everything we do. For those of you who don't know us yet, let us introduce you to our Humaniterra Foundation, the vision of Terra Coffee and Tea Ltd.

Since Terra Coffee was founded in 1978, our company has been in a constant state of evolution. At the end of the 90's, Carlo Granito, founder and president, went back to his roots not wanting to lose sight of his main mission: to contribute to the well-being and happiness of people.

It was during a trip to Cuba in 1999 that Carlo was shocked by the lack of resources and medical services available to the coffee farmers he had been working with for many years. Having witnessed these injustices, he needed to find a way to get involved, but at the time, did not want to simply give money to the country's government. Instead, he needed to come up with an independent way to help the farmers.

That's how Carlo came to create his own foundation, Humaniterra (meaning "Human of the Earth"), allowing him to donate a portion of all his earnings to non-profit humanitarian organizations.

One of his first and greatest accomplishments was to send medical equipment to Cuba such as: hospital beds, dentist chairs, medicine. With his team, he contacted several Cuban doctors and dentists, who could tend to the farmers, and directly sent them the equipment. This way, Carlo was sure that his contribution would help the farmers in a concrete way.

Since then, the Humaniterra Foundation has allowed us to continue to help people in need, both locally and abroad.

For many years, we made several donations to the Club des Petits Déjeuner and today we actively collaborate with admirable non-profit organizations such as La Maison du Père, theMada Community Center, theCanadian Red Cross and the Multiple Sclerosis Society of Canada.

Part of our income is also set aside to help farmers who sometimes experience natural disasters. In these instances, we help them get their businesses up and running again.

In addition, the foundation also helps coffee growers who do not have the financial means to obtain UTZ, Rainforest Alliance certification and sometimes even the Organic certification. Because, yes, you have to pay to be certified!

To learn more about our most recent project, where we helped a cooperative of 30 families located in Flores, Indonesia, we invite you to read the article: The Quest For Autonomy & Freedom Behind Our Indonesia Flores Watujaji Coffee

In summary, by buying our products, you inherently also help your community as well as the farmers.

On behalf of all those people,

THANK YOU!

 

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