Humaniterra Foundation's Mission
The Humaniterra Foundation is at the heart of our humanitarian commitment, dedicated to improving the living conditions of vulnerable people around the world. We proudly engage in fair trade practices to ensure our suppliers, farmers, and producers are fairly compensated for their labor. Our approach focuses on building strong, ethical partnerships with an emphasis on sustainability and fairness. Thanks to your purchases, we fund projects that provide essential aid to those who need it most.
Since its inception, we have donated over $230,000 from our proceeds to local and international non-profit humanitarian organizations, aiming to promote sustainable development, improve the living conditions of growers, their families, and their communities, and protect the environment.
Your Humanitarian Contribution with Every Purchase
At Terra Coffee, we strongly believe in our social responsibility and the importance of giving back to the community. This is why we created the Humaniterra Foundation, an initiative that embodies our commitment to the well-being of vulnerable people and the protection of the planet. Every time you purchase a product from Terra Café, you are not only enjoying exceptional quality; you are also contributing to changing the lives of those who need it most. Your support allows the Humaniterra Foundation and its partners to continue their vital work through various humanitarian initiatives.
The Inspiration Behind the Humaniterra Foundation
Since the creation of Terra Coffee & Tea Ltd. in 1978, our company has continually evolved while staying true to its values. Over the years, we have witnessed the many injustices faced by coffee producers, such as child labor, low wages, climate change, and lack of access to healthcare and essential equipment.
Concerned about the well-being of producers and their families, and aware of the challenges faced by those in need within our own community, Carlo Granito, founder and president, has always felt the need to contribute to the well-being and happiness of people.
During a trip to Cuba in 1999, he was deeply affected by the severe lack of resources and medical services available to the coffee growers he had been working with. Confronted with these injustices, Carlo decided to establish the Humaniterra Foundation, an independent initiative allowing him to redistribute a portion of Terra Café's revenue to non-profit humanitarian organizations.
One of the Foundation's first significant initiatives was the delivery of medical supplies to Cuba, including hospital beds, dentist chairs, and medications. Carlo and his team made contact with several Cuban doctors and dentists to ensure that these supplies reached the farmers directly, guaranteeing that the aid genuinely helped those who needed it most.
Some of Our Partners and Their Contributions
We collaborate with several recognized local organizations to maximize the impact of our humanitarian efforts. Among these partners:
Maison du Père
This Montreal-based organization has been offering shelter and support to homeless men since 1969. It provides accommodation, psychosocial support, meals, and reintegration programs to help men regain stability and reintegrate into society.
Mada Community Center
Mada Community Center fights poverty in Montreal by providing essential services such as food distribution, hot meals, clothing, and social support. Their mission is to improve the quality of life for low-income individuals and families.
Fondation Le Chaînon
Since 1932, this foundation has been supporting women in need in Montreal by offering temporary shelter, meals, healthcare, and guidance toward autonomy. Le Chaînon is a refuge where women can rebuild their lives with dignity.
Canadian Red Cross
As part of the international Red Cross network, the Canadian Red Cross responds to disasters, provides first aid training, and assists vulnerable populations. In partnership with Terra Café, the Red Cross plays a key role in crisis management and supporting those affected by disasters.
Join us in enjoying great products while making a positive impact on the world!
